WordPress web publishing platform debuted an early version of an AI development tool, which CEO Matt Mullenweg called “V0 or Lovable, but made for WordPress”, with V0 and Lovable nods to mainstream “vibe coding” platforms based on prompt-based AI interfaces to build software. Mullenweg demonstrated the new WordPress AI tool, called Telex, at WordCamp US 2025 in Portland, where he also demonstrated other AI work.
In his keynote address, Mullenweg made a quick demo of how Telex might make possible building Gutenberg blocks, the individual components of text, images, columns, and so on that build out a WordPress site. He showed an example of a developer using the tool to make a simple marketing animation.
Accessible through its standalone domain at telex.automattic.ai, Telex is currently labeled as “experimental.” The service is accessible by inputting a prompt with a designation of the type of block of content one wishes to generate, which is received as a .zip package that can be installed as a plugin within a WordPress installation or in the WordPress Playground. (The latter enables WordPress to be executed in a web browser on any device without needing to host it on a host service.)
The release follows WordPress earlier this year announcing the establishment of an AI division with the task of pushing the company toward developing AI products that propel the company’s long-term vision.
Early testers said that the Telex is still not perfect, with some of the test projects having problems or needing additional tweaking to work well.
Although Mullenweg acknowledged that Telex is currently a prototype, he was optimistic regarding the potential of AI to drive the WordPress mission into the future.
“When we think about democratized publishing, like embedded in that, is very core to WordPress’ mission, has been taking things that were difficult to do, that required knowledge of coding or anything else, and … made it accessible to people. Made it accessible in a radically open way, in every language, at low cost, open source — we actually own it and have rights to it,” said Mullenweg.
The CEO noticed that there were some issues with AI breakthroughs, and particularly with the AI bubble hype potential, but his enthusiasm wasn’t derailed.
“At its essence, there is a fundamental element here that is highly empowering,” he remarked regarding AI. “This is a remarkably thrilling period for developing on WordPress.”
Mullenweg also demonstrated a more straightforward AI tool, which was created in just a couple of hours during Contributor Day, featuring a WordPress assistance function within the browser. Additionally, he mentioned his preferred AI browser, Perplexity’s Comet, that enables users to engage with WordPress directly from its interface.
Regarding the ongoing legal issues that have enveloped the company for the past year, Mullenweg provided a succinct update. The company is currently embroiled in a conflict with hosting provider WP Engine, which Mullenweg claims is benefiting from WordPress’s efforts without adequately reciprocating. He insists that WP Engine should obtain a license for the WordPress trademark, as it misleads customers about the company’s affiliation.
“The quick update is, it’s working its way through the legal system. We trust in the fairness of the courts,” Mullenweg stated. “If there’s any commentary, I’ll just say that there was a settlement conference, I showed up; the other CEO did not. But it is working its way through that. And that’s my only comment on that whole rigmarole.”
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